Ganni ist mehr eine Denkweise als eine Art, sich zu kleiden. Es geht darum, Frauen das Gefühl zu geben, dass sie zu allem fähig sind. Wir arbeiten daran, die verantwortungsvollste Version von uns selbst zu sein.
Ganni, the trendy brand from Denmark, impresses with its inimitable and at the same time unconventional sense of style. Ganni always knows how to harmoniously combine cool elegance, creativity, upcycling, cheerfulness and calm self-confidence with a touch of cool nonchalance.
Ganni, founded in Copenhagen in the early 2000s, developed under the management of Ditte and Nicolaj Reffstrup to a cult brand. Minimalist and playful at the same time, the label conquers self-confident modern women who feel comfortable in their own skin and don't see themselves as fashion victims, but rather as fashionistas.
The Ganni label transports global fashion with Scandinavian charm
Ganni is uncomplicated Scandinavian fashion that focuses on individuality instead of short-term trends. On the one hand, this is expressed in the versatile combinability of the individual pieces. The personal style that develops in this way presents itself on the one hand as harmoniously romantic and casual at the same time. But it also scores with self-confident and skilfully staged breaks in style.
Ganni develops unique models based on classic cuts with prints, applications, colors or new details that are timeless and trendy at the same time. With GANNIGirls, the label has created a community whose members inspire each other creatively and who are in exchange with the Ganni designers.
Beautiful and extravagant by Ganni
Comfortable basics come with optical and aesthetic surprises. Ganni slogan t-shirts are extremely popular. Often in classic white, with a casual fit and straight cut, the slogan T-shirt presents its message, discreetly but unmistakably.
Ganni is fashion for everyday life as well as for special occasions. It is characterized by:
Wealth of refined and surprising details
playful to extravagant and clean look
Excitingly feminine combinations with stylishly individual accessories - that's the cool Scandi style 2.0
With your personal accessories you stage the Ganni style in casual perfection. For example, you can combine your favorite sneakers with a delicate print dress to create an expressive appearance in typical Scandinavian style: comfortable, cool and chic – simply unique.
Ganni works to develop responsible fashion
As a fashion brand that thrives on novelty and consumerism, Ganni honestly doesn't identify as a sustainable brand. However, with Provenance, Ganni has joined an organization that is working on transparency with its technology solution and is thus committed to protecting against greenwashing. On the material cards, buyers can find out about the facts relating to the manufacture of the products. This empowers them to shop responsibly. Ganni wants to implement a total of 44 goals for the environment, climate and society by 2023.