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FRAME – sustainable casual chic with style and a touch of glamour

Traditional working methods and tried and tested formats, suitable for the city and fashionably updated, these are the ingredients that have made the FRAME label so successful. The solid basic jeans have become modernized, attractive skinny jeans - and thus a success story whose concept and idea runs through the entire FRAME range. Shop FRAME at Marandino!

The FRAME brand at Marandino

In 2012, Erik Torstensson and Jens Grede founded the label with the aim of perfecting the traditional blue jeans. Their smart, cool cuts, which stars and celebrities were keen to embrace, ensured that FRAME quickly established itself as a cult brand for women's jeans. Since 2014, FRAME Men's has been designing equally successfully for men.

Both founders grew up in Sweden. They originally come from graphic design and fashion journalism. Their paths crossed in London. They initially founded a creative agency. Their joint fashion label FRAME is based in Los Angeles and London.

This characterizes FRAME

High-quality denim jeans and basics from FRAME

Cotton, silk, leather and cashmere are the materials used to create basics and accessories at FRAME. Instead of producing short-lived trends, the label knows how to carefully work out differentiated contours and lines in a nuanced way, creating timeless fashion that underlines the personal type.

FRAME jeans form the basis for attractive styling that is extremely comfortable to wear. The straightforward, clean design and the fine materials used for tops, shirts and blouses make the casual chic of Frame outfits suitable for the office. FRAME presents itself in an urban environment with lightness, calm coolness and a subtle glamorous touch.

At Marandino you will find FRAME jeans in their most beautiful form: skinny, boot-cut, flared, in palazzo or boyfriend style. Of course, the classic blue is represented, also in elegant washes. Shades of grey or white complete the selection. Combine them with silk blouses, denim shirts or sweats made of organic cotton! At Marandino you can put together your complete FRAME outfit.

SUSTAINABILITY is a top priority

Sustainability is more than just a trend at FRAME. The FRAME founders, Erik Torstensson and Jens Grede, have placed value on sustainable and fair conditions in the production and distribution of products since the company was founded. Their motto is to buy more quality and less.

The impact on the environment is taken into account at every step of the design process. The production of denim requires enormous amounts of water. In some cases, substances are used in the dyeing process that can harm the water. This is why Marandino also has jeans made from sustainably washed premium denim in its range. For FRAME's "Au Natural" line, cotton textiles are recycled or fabrics are directly reused, so that dyeing and bleaching are no longer necessary. This saves water and energy.

One innovation is completely biodegradable jeans and garments that are made entirely from recycled materials, right down to the buttons and labels.